Social Media is a hot topic right now, with platforms such as Facebook often making the news and millions, no make that billions, of people using them on a daily basis. However, there’s often a concern from those in the business community that Social Media is for your social life and not your working day.
Our customers today are fickle, they know what they want, what they are willing to pay and how to get the best deal. But that’s not all, they want a company or brand to engage them in conversation and to create “added value”, why should they buy from us rather than our competitor? Brand personality has become more important than ever and Social Media provides the perfect way for us to show what our personality is and build a two way dialogue with our market.
So how do we do that? Below are some tips on how we can use Social Media to create a brand personality and engage with our customers and targets.
DO NOT SELL!
Post a mixture of content including company or product updates, local and community news, topical news and relevant industry content.
ENGAGE IN CONVERSATION…
with contacts, customers and targets.
Do not just post about yourself and repeat others
MAINTAIN YOUR PRESENCE
Post regularly Link to your other marketing content
Support your face to face networking
Commit to the tool
PLAN AND MEASURE
What is it you are trying to achieve? How will you measure that? There are many free tools out there to help you measure the success of your Social Media activity, use this information to continually improve what you do.
Do you have any questions? Please feel free to contact me to discuss any questions you have or ways in which we can use social media for your business.